Karl's objective is to produce well-designed and well-made products for people to enjoy every day without compromising on either design or creative concept.  His inspiration comes from the natural worlds' beauty, fragility and vitality and how we as a species have a responsibility to care for our environment rather than contributing to its destruction.

​

Karl's work aims to increase awareness of the wide range of plant based foods which exist as alternatives to a chosen few that make up the majority of the world's staple food sources by using form, surface and a maker's mark which are inspired by botanical life. His brand strives to be environmentally friendly whilst showcasing our planet's biodiversity, creating products, which are more ecologically efficient whilst being equally efficient in the home environment.